The LEGO Company
The LEGO Group (accessed: July 6, 2018) is a toy manufacturer founded in 1932 by Ole Kirk Kristiansen, in Bilund, Denmark. Having no overt classical associations, they are most famous for their manufacture of the LEGO brick first released in 1958, and minifigures as of 1974. LEGO define themselves as providing "good quality play" through their products that enrich a child’s life, and lay the foundation for later adult development. All of their products are based on the underlying philosophy of ‘learning and development through play*.
The LEGO Brand identifies their core values as "imagination, creativity, fun, learning, caring, and quality'. Through this play, they believe they believe that we learn ‘by putting things together, taking them apart, thereby creating new things, and developing new ways of thinking about ourselves and the world (accessed: May 24, 2018). Aside from the physicality of construction that LEGO offers, there is also the way of learning and development through the use of minifigures. A standard LEGO minifigure, for instance those found in the City theme, may fulfil roles in the police, fire department, or airports. However, as LEGO has grown increasingly in popularity, so has its connection with popular culture. Some of its most popular sets are within the Star Wars, Marvel, Disney, and DC Comics franchises.
Prepared by Oliver Brookes, The Royal College of Nursing, orbrookes@gmail.com
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